Strategy & GTM PM interview guides

Strategy questions test altitude. Can you size a market, judge whether to enter it, position against incumbents, and set a price? The hardest prompt asks you to retire a product.

These guides cover market sizing, market entry, go-to-market planning, pricing and packaging, positioning, and product sunsets. Each one gives an answer structure that holds up from mid-level through senior loops.

Pair the sizing guide with the market entry guide. Most strategy rounds chain the two.

6 guides · updated automatically as new guides publish

All strategy & gtm guides

• Product positioning and differentiation interview questions for PMs

  How to answer positioning and differentiation questions in PM interviews. Frameworks for competitive analysis, value propositions, and market positioning at…

• Pricing strategy interview questions for PMs

  How to answer pricing strategy questions in PM interviews: willingness to pay, price elasticity, and freemium versus paid tiers.

• Go-to-market strategy for product managers: interview prep guide

  How to answer GTM strategy questions in PM interviews. Covers market segmentation, channel strategy, launch sequencing, and competitive positioning.

• How to answer market sizing questions in product manager interviews

  Step-by-step guide to answering market sizing and estimation questions in PM interviews. Covers top-down vs bottom-up approaches with worked examples.

• How to sunset a product: a product manager guide to retiring features

  A practical framework for deciding when and how to retire a product or feature. Covers user migration, communication, and the PM interview angle.

• How to answer "should we enter this new market?" in PM interviews

  Step-by-step framework for answering market entry and expansion questions in product manager interviews. Covers market sizing, competitive analysis, and…