Session Overview
Watch a 3-minute overview of my coaching approach
Open Loom videoKevin Armstrong
helping people and organizations adapt faster than their competition — by building AI-native tools and hands-on coaching for the professionals, small-medium size businesses, and nonprofits who can't afford to fall behind.
MBA (Chicago Booth). Built iOS + eCommerce + payment systems across SpaceX, Amazon, Walgreens, and Capital One.
A living profile that blends iOS craftsmanship in the flywheel of analytics, product strategy, and growth.
Electrical engineer turned iOS developer and product leader. I like building systems that are delightful for customers and scalable for teams.
Two tracks: Armstrong HoldCo products (Products) and corporate outcomes (Work). Same craft, different context.

SwiftUI iOS app for discovering vegan recipes and finding vegan-friendly restaurants with map-based search and sign-in.

AI-powered website analysis platform used by thousands of businesses that audits AI SEO, performance, and technical quality, then returns prioritized fixes and implementation guidance.

Free nonprofit grant search tool that matches 501(c)(3) organizations with best-fit foundation funding opportunities across nearly 500K funders.

This site: interactive products, real-time blog publishing via Supabase, an RSS radar pipeline, along with a PM coaching platform, supporting dozens of monthly bookings.

Led payment strategy that acquired 0.5MM Prime members and $13.2MM annual GMS across two markets.

Simplified payment architecture and added AI workflows to accelerate documentation and launch prep. Coordinated 10 teams and 40+ engineers to reduce time from conception to launch by 60%.

Redesigned the Amazon app onboarding flow for EU Prime members switching payments, boosting retention.

Engineered iOS and desktop wallet for 3MM users, delivering $13.7MM GMS. Balanced privacy, speed, and A/B tested UX improvements to lift NPS and reduce support volume.

Built Rx locker delivery innovation at Walgreens, creating $3.5MM GMS and reducing pickup friction. A/B tested pickup flows, optimized SMS architecture, and negotiated vendor savings.

Launched Apply & Buy for 1MM in-store retail customers and built iOS wallet integration with Apple Pay that reduced call volume saving $10MM annualized.
Specialized 1-on-1 coaching for junior and senior PM candidates. Whether preparing for your first PM role or transitioning to senior product leadership position, I'll help you ace your interviews and advance your career.
Watch a 3-minute overview of my coaching approach
Open Loom videoRate: $250/session
First 30-minute consult is free
Paid Sessions: 60 minutes • Availability: 9:00 AM–9:00 PM PT
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"Kevin was one of the first people I reached out to when I began exploring Product opportunities. He helped me reframe my experience through a PM lens, identify areas to strengthen, and build confidence in my transition. His advice on resume positioning and interview prep was practical and thoughtful. I’m grateful for his advice and would highly recommend him to anyone exploring a PM role."
"The strategy frameworks Kevin shared transformed how I approach product decisions. They helped me land my current role as lead product manager at a startup, and I find myself implementing them in my current role too."
"Kevin was great to talk to, very helpful and down to earth. He clearly explained his own career path, sharing tips and experiences that he found helpful over his career. His advice for standing out in early roles was very valuable, providing a perspective that I did not have before. Overall, Kevin is thoughtful, clear, and very action oriented. I’d strongly recommend him to any student or early-career professional looking for guidance on product management, internships, or general career advice."
"Kevin was great to work with — I reached out to him to help with my Product Sense interview, and he arrived to our session extremely prepared with multiple in-depth scenarios based on some context I had given him. I really could tell he knew his stuff, and he was great at providing me with actionable feedback to improve how I handled attacking the case. I would definitely work with Kevin again."
"I had a great coaching session with Kevin and I genuinely highly recommend him. He went far beyond generic interview prep. He analysed the role I’m applying for, researched the company, reviewed how I should position my background, and helped me clearly differentiate my experience. What stood out most was the quality and depth of his coaching. He prepared a relevant business case, gave me strong product-sense examples, and helped me understand what to highlight in the interview. After the session, he also sent a very detailed recap covering what we discussed, how to position myself better, and a clear plan for what to focus on in the days leading up to the interview. Kevin is outstanding — very sharp, supportive, well-prepared, and genuinely invested in helping the candidate succeed. He understands both the role and the person he is coaching, and he puts real effort into tailoring the preparation. It was a really valuable session, and I would highly recommend him to anyone preparing for a product or business-focused interview."
"Kevin was very helpful — he identified key improvement areas and provided clear, actionable suggestions. He took the time to understand my situation and asked thoughtful, interviewer-style questions, making the session realistic. He also shared useful interview techniques from his experience."
"Kevin was very knowledgeable, encouraging, and easy to talk to. He tailored the session to address my questions, while also giving me a good feel for the real interview set up."
Looking to partner beyond career and interview prep? I also develop B2C iOS apps, payment infrastructure, and AI tooling. Especially interested in growing payment systems for small businesses.